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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

However, even though Black women, and the BIPOC community more broadly, are the largest driver of sales across multiple beauty product categories, they are often the least represented in the multibillion-dollar industry. per cent of total beauty industry ventures. per cent of total beauty industry ventures.

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Mmm, it’s the sweet smell of advertising success

Inside Retail

Am I the only one who’s suddenly doing a lot more shopping at 8pm? I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . The post Mmm, it’s the sweet smell of advertising success appeared first on Inside Retail. I’ll have the extra pad see ew , thanks.

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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

These platforms are growing as destinations for social shopping, which marries social media and online shopping, due to their tech prowess and massive user bases. Let’s see how the rise in social shopping shapes how brands reach always-on shoppers. Online shopping gets social. Digital advertising boom time.

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Preparing for the future of online retail

Inside Retail

Looking ahead to the future of online shopping, three key trends in particular are likely to have lasting implications. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Direct-to-consumer selling.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Learn From: Health & Beauty.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Social commerce covers end-to-end shopping journeys, from discovery, research and evaluation to checkout, all on the social media app. trillion ($1.9

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Reducing shopping and shipping friction.