Accounting Advertising Beauty and Health Promotions 
Inside Retail
OCTOBER 4, 2022
The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.” Influencers in the spotlight.
Inside Retail
JULY 7, 2021
But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7
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Retail TouchPoints
JULY 31, 2020
We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? LIAs promote available products that shoppers can receive via curbside store pickup.
Retail TouchPoints
JANUARY 3, 2023
The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. Instead of supplements that sit in bottles in your medicine cabinet, our belief is that health should be readily available in your pocket,” Yoshimura said in an interview with Retail TouchPoints.
Retail TouchPoints
MAY 6, 2021
The opportunity to use these channels to share relevant, engaging and entertaining content is clear, but brands and their content creator partners are struggling with social networks culling content that doesn’t fit standard definitions of beauty and health.
Retail TouchPoints
SEPTEMBER 12, 2022
Loyal customers engage with your promotions and campaigns, spend more on your products and are more likely to recommend your brand to friends. These include: Website infrastructure costs Advertising and marketing expenditure Customer support costs Checkout fraud costs. Let’s look at why. Bots break down customer trust and loyalty.
Retail TouchPoints
SEPTEMBER 8, 2020
Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more.
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