Small Biz Trends

JUNE 8, 2022

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. And promotional products often create a more memorable brand experience.

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Retail TouchPoints

APRIL 3, 2024

You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Incorporate Promotions and Sales When planning your digital signage content, consider the frequency and timing of sales and promotions.

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Retail TouchPoints

NOVEMBER 9, 2023

Our community has been asking for us to be on Roblox,” said Kory Marchisotto, Chief Marketing Officer at E.l.f. To promote the new experience, e.l.f. Users will earn accessories influenced by the shops within the different experiences, like a Holy Hydration! Beauty in a statement. Goldfish Pet or Big Mood Musical Wings.

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Inside Retail

APRIL 1, 2024

Similarly, in Malaysia, the Sentul Pavilion fashion showcase presented an array of modest wear collections from local brands, further demonstrating the brand’s dedication to supporting and promoting local talent. The post How Zalora is tapping into the $311 billion global modest fashion market appeared first on Inside Retail Australia.

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Inside Retail

MARCH 9, 2023

In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. Temu has asked the court to dismiss the lawsuit. .

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Inside Retail

OCTOBER 13, 2022

Australia’s first campaign to promote fashion – Down Under In Front – has been unveiled by the Australian Fashion Council. No other country in the world has attempted to brand and market its national fashion identity before,” said CEO Leila Naja Hibri.

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Inside Retail

MARCH 6, 2024

This collaboration not only marked a significant milestone for Vestiaire Collective’s expansion in the United States but also underscored its unwavering commitment to promoting slow fashion and circularity within the industry.

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Inside Retail

JUNE 27, 2023

Marquee Retail Group, the parent company of Colette by Colette Hayman (CBCH) and The Daily Edited (TDE), is aiming to expand its market share through acquisitions and expansions. Colette by Colette Hayman Marquee Retail Group acquired CBCH, a fashion accessories and jewellery brand, out of administration in September 2020.

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Inside Retail

JANUARY 3, 2023

BJM executive chairman Bernie Brookes is confident that he can rebuild and rejuvenate Australian luxury accessories brand The Daily Edited on a global scale. He said that it will initially look to improve stock availability and speed to market. “We

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Retail TouchPoints

JULY 25, 2022

On July 23, Klarna Oasis hosted a sustainability-focused fireside chat with speakers discussing the importance of regenerative agriculture to promote a greener fashion industry.

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Inside Retail

APRIL 9, 2024

The company sent 1231 marketing emails without a functional unsubscribe option and 112,348 texts and emails to customers who had unsubscribed between November 2022 and May 2023, according to the Australian Communications and Media Authority (ACMA). Eyewear retailer Luxottica – the parent of OPSM, Oakley and Sunglass Hut – has been fined $1.5

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Wiser

AUGUST 3, 2017

Value and mid-market retailers tend to have giant red signs that take over their windows, websites, and marketing emails. These two types of brands often choose to go about retail promotions in different ways. Your competitive positioning is a key metric when planning retail promotions. Know Where You Fit in .

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Inside Retail

MARCH 12, 2024

This month, Square is launching a special promotion for Australian retailers, offering 20 per cent off selected hardware – exclusively for companies with an Australian Square account. Find out more about Square’s onsite hardware promotion here. I love the fact that it links to our Square website,” says Harms. “If

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Inside Retail

APRIL 26, 2021

Fulfilment by GlamCorner now sees the platform handling the logistics of clothing rental on behalf of fashion brands, including warehousing, cleaning, shipping and returns, and giving brands their own rental stores, which they can embed in their e-commerce sites and promote to customers. The ‘Attenborough’ effect.

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Inside Retail

JANUARY 3, 2024

Some notable anime collaborations from the past year include: Jimmy Choo x Sailor Moon: February 2023 In honour of the manga/anime series’ 30th anniversary, Jimmy Choo released a limited-edition handbag, shoe, and accessories drop inspired by the popular franchise. The impact is trickling down into the mass market,” Corrigan elaborated. “In

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Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

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Retail Minded

OCTOBER 20, 2023

Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. Upselling allows you to capitalize on your current customer base, making your marketing efforts more cost-effective. By listening to their preferences and objections, you can refine your offerings and marketing strategies.

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365 Retail

MAY 15, 2023

Selfridges has launched The Stock Market at the Corner Shop, a month-long immersive experience that puts a strong emphasis on sustainability and circularity. The launch of The Stock Market aligns with Worn Again, a season-long celebration of secondhand and circular shopping experiences at Selfridges.

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Inside Retail

SEPTEMBER 26, 2022

Roblox is fast becoming a destination for collecting and wearing digital luxury fashion and accessories. As more platforms introduce a universal avatar body type, digital fashion and accessories for use across multiple platforms will become more common. Fashion marketing has evolved.

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Inside Retail

DECEMBER 13, 2021

The French Government’s international trade agency, Business France, has launched an online showroom to connect French fashion and accessories brands with industry professionals in the APAC region. We really hope that 2022 will allow us to be able to invest in marketing campaigns again,” she said.

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Inside Retail

MARCH 15, 2024

The two aimed to disrupt the activewear market by realising their own vision of active streetwear. Greaves was not present at the show and had not appeared in the promotional material in the lead-up to the event.

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Retail TouchPoints

DECEMBER 13, 2023

A study from marketing research company Alter Agents revealed that 77% of surveyed millennial and Gen Z shoppers shop on social platforms. It is critical for retailers to consider how they appeal to those audiences while they have the added benefit of shopper’s undivided attention in-store.

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Inside Retail

JANUARY 31, 2022

“The entire fashion system has a significant social responsibility role that must be promoted and encouraged,” said the group’s communication and marketing officer, Fedele Usai. The label will switch to eco-fur garments and accessories while continuing to collaborate with master furriers to preserve jobs and know-how.

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Retail TouchPoints

JANUARY 12, 2024

This steady growth is being driven by an increasing number of social media users (expected to reach 5 billion worldwide this year) and the emergence of the “creator economy,” with influencers playing a significant role in promoting and selling products to their audiences. trillion by 2026, more than doubling its current value.

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Inside Retail

OCTOBER 11, 2022

Dubbed “Lay’s-Branded Bag”, the accessory made its debut at Paris Fashion Week and is an official collaboration with US chips company Lay’s which promoted that bag on its social media accounts. View this post on Instagram A post shared by Lay’s (@lays). pack of chips.

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Wiser

DECEMBER 20, 2023

Data can help identify the promotional strategies that resonated with consumers, the products that flew off the virtual shelves, and the ones that didn’t. This digital convenience was furthered by promotional campaigns and expansive product availability, drawing in a wider customer base.

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Inside Retail

DECEMBER 13, 2023

While there are certainly opportunities to create products that suit the interests of a wider net of consumers celebrating holidays other than Christmas, American retailers need to approach these markets with caution. For 2024, it is the year of the wood dragon.

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Retail TouchPoints

NOVEMBER 2, 2021

In 2019, NMG joined forces with handbag and accessories reseller Fashionphile to roll out an integrated circularity program that included the debut of six Fashionphile locations inside Neiman Marcus stores. The partnership will launch with a letter in more than 50,000 online shipments during the retailer’s “Give Big” holiday campaign.

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Inside Retail

APRIL 19, 2023

Third, retailers leverage the occasion to offer promotions on a whole slew of seasonal items, such as air conditioners, fans, small swimming pools, barbecues and camping accessories. International arrivals boost Songkran spending Thai nationals are not the only target market for retailers during Songkran.

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Inside Retail

NOVEMBER 26, 2023

The susta i nable fashion market is set to become bigger and better than ever in 2024. According to market insights and consulting company Maximize Market Research , the global sustainable apparel market is valued at US$6.89 billion in 2022 and is expected to grow to US$11.96 per cent.

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Retail TouchPoints

MAY 25, 2023

Additionally, designs by Abprallen , which designs and sells occult- and satanic-themed LGBTQ clothing and accessories, have come under fire from right-wing activists. Sarah Kate Ellis, President and CEO of LGBTQ media advocacy organization GLAAD , accused Target of giving in to “fringe activists calling for censorship. “The

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Retail TouchPoints

MAY 17, 2023

.” “Certilogo was created to build connections between consumers and brands, utilizing technology to simplify and strengthen those relationships and unlock information that fundamentally changes how we interact with apparel and accessories,” said Michele Casucci, CEO and Founder of Certilogo in a statement.

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Inside Retail

SEPTEMBER 7, 2023

However, it’s common for startups to experience negative cash flow in their initial years due to heavy marketing investments, including offers of competitive prices and marketing campaigns – all of which is done to build brand awareness and gain acceptance. It also works especially well with sales promotions.

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Independent Retailer

MAY 4, 2021

As convenient as this is, customers can no longer touch or try on a product before making a purchase, which means they do not know exactly what they are getting when they buy certain products online, such as clothing or fashion accessories. Video marketing is a great strategy for small, independent retail stores, according to McNeill.

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Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

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Inside Retail

SEPTEMBER 13, 2022

With the demand for eco-friendly products and services rising, so is the number of companies exaggerating their sustainability credentials to get a larger market share. Greenwashing is when a company claims to be environmentally aware, but only for marketing purposes. What is greenwashing? Ban and consequences. Green or greed?

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Inside Retail

AUGUST 22, 2023

Retailers who anticipated the incredible momentum behind their campaign – and suitably prepared their inventory levels and marketing approach – reaped significant benefits. In Australia, just about everyone got behind the national team the Matildas, with TV ratings for the semi-finals against England’s Lionesses breaking national records.

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