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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Then complement fashion items with accessories, dance moves, music tracks and special effects to create different performances on the Loooptopia catwalk.

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How Shein is winning the fast-fashion war by putting consumers in charge

Inside Retail

With Zara-owner Inditex and H&M set to disclose their most recent sales results, investors will be focused on one major question: how are the two fast-fashion pioneers responding to the current market leader, Shein? Shein accounted for nearly one-fifth of the global fast-fashion market in 2022, outpacing Zara and H&M.

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Tommy Hilfiger gets thrifty with ThredUp

Inside Retail

People can request a prepaid shipping label from the website and send their clothes to ThredUp for sorting. The rest can be returned to the sender or recycled responsibly. This raises another question: with the resale market booming, is hyper-consumerism associated with fast fashion shifting to preloved fashion?

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The collapse and rebirth of UK fashion giant Missguided

Inside Retail

Boasting a large selection of everything from ultra-affordable party dresses to £1 bikinis, this fast fashion e-tailer was the preferred choice of the Love Island cast and everyone who wanted to be on the show or wished to look like those on the show. Disruptions in the supply chain increased the cost of goods and shipping steeply.

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. Inclusive fashion.

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Fashion rental is back: Designerex looks to raise funds as demand surges

Inside Retail

Co-founder and co-CEO Kirsten Kore says the business is in the “right place at the right time” to capitalise on consumers’ growing interest in sustainable alternatives to fast fashion, such as rental. According to FMI, global online clothing rental sales are expected to grow 11 per cent CAGR between 2021 and 2031.

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Crypto fashion: why people pay real money for virtual clothes

Inside Retail

The niche crypto assets are also capturing the attention of some of the world’s biggest fashion companies, keen to associate themselves with a new generation of gamers – although most of their forays so far are for marketing. For NFT enthusiasts, online fashion does not replace physical purchases.

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