Remove Accessories Remove Consumer Remove Health & Wellness
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Health & Wellness Products Win Over Customers

Independent Retailer

There is no denying the pandemic has significantly modified the purchasing habits of consumers. According to research from the Global Wellness Institute , the wellness industry was measured at $4.3 Delivering convenient experiences that are easy to navigate is key to gaining interest from Gen X wellness consumers.

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Erin Deerings’ eponymous label is more than a fashion comeback

Inside Retail

At a time when retail margins are shrinking, competition is intensifying and consumer expectations are rapidly changing, Deering is building a brand centred on capsule collections, desirable merch, lifestyle collaborations and non-influencer influencers. Fashion brands have been experimenting with drop models for years.

Fashion 195
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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). Health, wellness and travel became the new status symbols, swapped out for Rolexes and Birkins in a new spiritual way of living.

Consumer 130
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Effective Digital Marketing Strategies for Health & Wellness Brands

Independent Retailer

Also remember that the brand’s task is to give consumers a sense of exclusivity by focusing on their goals. Using reliable data and scientific research, as well as ensuring that the product/service is of good value for money, increases trust in the product and improves the brand’s reputation. Trust and personalization.