Shein, Temu in fierce fight over US market for $10 dresses
Inside Retail
MARCH 9, 2023
The legal skirmish is important for US consumers and rival retailers because it shows how online retailers with vendors in China need to navigate US intellectual property protections. If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. Temu has asked the court to dismiss the lawsuit. “I
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