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Influencers Take Center Stage in True Religion’s First Holiday Campaign

Retail TouchPoints

The goal is to position True Religion as the ultimate gifting destination for apparel and accessories, especially among Gen Zers who are increasingly gravitating toward Y2K-nostalgia style. Called “Style is a Gift,” the campaign features rapper and recording artist Quavo alongside influencer, TV personality and entrepreneur India Love.

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How Roblox is helping The Athlete’s Foot win in a competitive kids’ market

Inside Retail

For brands, it presents a rare opportunity to speak directly to a consumer demographic that may not be holding the purse strings, but still accounts for a significant amount of spending. “It’s The post How Roblox is helping The Athlete’s Foot win in a competitive kids’ market appeared first on Inside Retail.

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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. Shein seeks to block Temu from using Shein’s name for marketing, and it wants damages from sales that Shein can show came through deceptive or infringing marketing. Temu has asked the court to dismiss the lawsuit. “I

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Louis Vuitton set to raise prices this week as costs climb

Inside Retail

The price increases will affect Louis Vuitton stores worldwide and cover leather goods, fashion accessories and perfumes, the spokesperson said on Tuesday. “The price adjustment takes into account changes in production costs, raw materials, transportation as well as inflation,” the label said in a statement given to Reuters.

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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession.

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Balenciaga creates $1800 bag resembling Lay’s potato chips

Inside Retail

Dubbed “Lay’s-Branded Bag”, the accessory made its debut at Paris Fashion Week and is an official collaboration with US chips company Lay’s which promoted that bag on its social media accounts. On Lay’s official Instagram account, user @staterbros comments “It’s on fire!”. pack of chips.

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How Square for Retail can help run all aspects of your retail business

Inside Retail

This month, Square is launching a special promotion for Australian retailers, offering 20 per cent off selected hardware – exclusively for companies with an Australian Square account. Valid for Square customers located in Australia only with an Australian Square account. Each code is limited to one redemption per Square account holder.