Influencers Take Center Stage in True Religion’s First Holiday Campaign
Retail TouchPoints
OCTOBER 26, 2023
The goal is to position True Religion as the ultimate gifting destination for apparel and accessories, especially among Gen Zers who are increasingly gravitating toward Y2K-nostalgia style. Called “Style is a Gift,” the campaign features rapper and recording artist Quavo alongside influencer, TV personality and entrepreneur India Love.
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