After tackling oral care, here’s how Gem is seeking to ‘elevate’ body care
Inside Retail
JUNE 12, 2024
Aussie oral care brand Gem has launched a new product category as it seeks to continue elevating the boring everyday essentials. Best known for its natural and aesthetically packaged toothpaste, Gem entered the bodycare category this week with four SKUs of deodorant infused with skin-loving actives launching into Woolworths stores nationally alongside select Terry White Chemists and Priceline stores.
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