Successful experimentation can double your signups and boost online margins
Inside Retail
SEPTEMBER 20, 2023
That, says Paul Tannock, head of ANZ and emerging markets with Niteco, can double visitor signups, increase margins and – best of all – boost sales because experimentation, as a process, can deliver real-time intelligence on how features of the site are performing and how to improve them even further. But they might not know.”
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