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Best-in-class shopper marketing: Time for brands and retailers to step up

Mike Anthony

They are all a missed opportunity to effectively communicate with shoppers, drive shopper engagement, inspire shoppers , and create longer-term value for the retailer and the manufacturer. While these displays are fine, they represent a missed opportunity to create truly best in class shopper marketing.

Marketing 130
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Best-in-class shopper marketing: Time for brands and retailers to step up

Mike Anthony

They are all a missed opportunity to effectively communicate with shoppers, drive shopper engagement, inspire shoppers , and create longer-term value for the retailer and the manufacturer. While these displays are fine, they represent a missed opportunity to create truly best in class shopper marketing.

Marketing 130
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Harps Food Launches In-Store Retail Media via Grocery TV Network

Retail TouchPoints

Harps will leverage Grocery TV’s end-to-end in-store retail media solution to engage shoppers with digital displays throughout its stores in Arkansas, Kansas, Louisiana, Missouri, Mississippi and Oklahoma. Arkansas-based grocer Harps Food Stores is adding its 145 stores to the Grocery TV in-store retail media network.

Grocer 159
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5 Emerging Conversion Best Practices for Ecommerce Websites

Retail TouchPoints

Note: These findings are excerpted from Inflow’s annual eCommerce Best in Class Report , which reviews 150 data points across 10 top ecommerce websites to identify emerging trends, legacy features and conversion strategies trending downward in 2023. Read more about our research methodology here.

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How to Give Luxury Shoppers the Digital Experience they Desire

Retail TouchPoints

Despite a recent rocky economy — seized by inflation and supply chain pains — the global luxury retail market has seen a notable sales boost. study found 95% of luxury brands experienced growth last year, and the market as a whole is expected to grow by 5% this year. It turns out shoppers with money are still spending money.

Marketing 251
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The Future of Retail is Multilingual

Retail TouchPoints

This same barrier can exist for online shoppers navigating ecommerce sites in languages they don’t understand. Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success.

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Mobile POS tools are a vital tool in elevating in-store customer experiences

Inside Retail

The technology is built around the premise that retailers need to deliver the best consumer experience possible – regardless of the channel – to attract and retain customers. Merchants on Shopify POS can now design the in-store experiences that reflect their brand best without having to sacrifice reliability.”