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Introducing a New Product: A Guide

Wiser

Developing a new product and introducing it to the market is a huge and often daunting task, but it’s necessary for businesses that want to stay competitive in a fast-paced industry. New product introduction starts with a promotional strategy and other marketing tactics to raise awareness for the product prior to launch.

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Tumi, Zalora execs share the skills retailers need in a post-Covid world

Inside Retail

According to retail executives from Tumi and Zalora, a new set of job skills are needed for successful retail professionals in a post-Covid world. He added that marketers need to know where trends are going and be able to interpret numbers. People really want to connect with a brand and its values,” Hershman said.

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Inflation Pressure Tests Customer Loyalty, Spotlights Price

Retail TouchPoints

Just as people were eagerly starting to put a trying pandemic behind them, another formidable beast entered the room: inflation. inflation shot up to a 40-year high of 7% before showing signs of slowing down in April. As shoppers place more emphasis on price, we are seeing inevitable erosion around brand loyalty.

Consumer 194
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7 Types of Tech E-Commerce Businesses Need To Run Well

Small Biz Trends

Not sure if you need a comprehensive platform to serve as a central clearinghouse for customer data, shipping information, logistics, and more? Tradefull, an e-commerce solution provider , suggests checking your current processes for any red flags that you need a platform change. AI-enhanced marketing programs.

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Shipt teams with Walgreens and 7-Eleven

Mass Relators

Available this week on the Shipt marketplace, customers now have access to thousands of over-the-counter medications (O-T-C), beauty, personal care, household, and convenience products from the health and wellness retailer Walgreens, as well as a variety of snacks, drinks, and household essentials from the convenience store retailer, 7-Eleven, Inc.

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Transformation in Retail: Secondhand Marketplaces and the New Consumer

Retail TouchPoints

Success in retail depends on understanding and meeting the needs of shoppers. As we move into a second pandemic year marked by unprecedented shifts in consumer preferences and behaviors, one trend stands out: shoppers are turning to resale more than ever to optimize their at-home lifestyle. Here’s why.

Consumer 154
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As a Category Manager are you the next CEO or stuck for life?

Shopper Intelligence

Let’s be realistic, if you stay in Category then the best you can hope for is heading up the Category Team. Every team within a business will put their department at the centre of the organisational Venn diagram that shows just how important they are. These are the pillars of knowledge of someone who is both Sales and Marketing.