It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second
Retail TouchPoints
SEPTEMBER 18, 2023
While it’s often lumped into the “retailer” category, clearly that is no longer Amazon’s core identifier. Photo courtesy Amazon Accelerate) For further evidence of this shift, simply note how Amazon now talks about its sellers — the company has relinquished ownership of the brands that sell on its platform in a way that it had long resisted.
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