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4 Ways to Optimize Retail Media Ads

Independent Retailer

Brands need a way to stand out in the crowded ecommerce space if they are going to reach shoppers, and this is where retail media can help. Retail mediaads featured on a retail website, app, or marketplace at or near a point of purchase. trillion by 2026 and account for 31 percent of retail sales.

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Digital Wallets: What’s Good for the Payments Industry is Good for Retailers…Right?

Retail TouchPoints

As the online payments industry continues to evolve, new digital wallet solutions, such as mobile payment apps and e-wallet platforms, are becoming increasingly popular and reshaping the way consumers transact. 4 Pros of Digital Wallets Some of the advantages of digital wallet payment options include: 1.

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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Optimize your order confirmation message. Focus on key automation.

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A New Era of Commerce: How Retailers of all Sizes can Win in 2023 and Beyond

Retail TouchPoints

While this new way of shopping holds a lot of promise for brands, it’s not without its challenges. Unsurprisingly, younger shoppers are 2X-3X times more likely to have shopped using emerging media, including social media, virtual try-ons and online live streams [1]. Shopping is everywhere. I personally love sneakers.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. trillion by 2026, more than doubling its current value.

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8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

Retail TouchPoints

Long story short, it’s getting harder and harder to bring shoppers to your store, so it makes a lot of sense to make the most out of what’s already in hand in an efficient and effective way. On one hand, ecommerce automation saves a ton of time compared to manual ways of executing an operation. in 2019 to 14.9%

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Matching Tech to New In-Store Experiences: 6 Steps to Success

Retail TouchPoints

It’s not just about what’s hot, it’s about what’s effective,” said Brent Hollowell, Chief Marketing Officer of Volumental , a fit tech company that provides shoe recommendations based on 3D foot scans, retail purchase data and AI. But retailers have to invest in things that will make them not just different, but better and more relevant.

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