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2022 Trends for Social Commerce

Independent Retailer

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

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From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market

Inside Retail

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. The rise of TikTok Shop in 2022 has been phenomenal.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.

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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

Prior to that Natori was a 100% wholesale business, selling into retailers such as Saks , Neiman Marcus , Nordstrom and Bloomingdale’s , but the company’s willingness to innovate has served it well, particularly throughout the COVID pandemic. Introducing DTC Without Damaging Wholesale. And earn his stripes he has.

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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

While we’re expecting this year to see an acceleration of many trends that took off in the pandemic years, the consumerisation of B2B e-commerce is the sleeper of the 2023 season. Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025.

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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

When she joined Homedics in May 2022, she wanted to bring similar processes to her new team that also encouraged deep collaboration and brainstorming. Lesson 5 Owned ecommerce and digital marketing should support wholesale efforts: Homedics has a vast network of wholesale partners, including Amazon, Kohl’s, Target and Walmart.

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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail TouchPoints

RECOMMENDED LISTENING: Riding the Social Commerce Wave. In the Direct-to-Community era, content is core in the DTC flywheel, especially as social commerce continues to mature. The new DTC model is the Community Economy plus Content-Driven Commerce,” Hamilton said. As of December 2021, U.S.