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How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the record-setting BTS 2021 season for clothing, classroom supplies and new technology.

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position.

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4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

Following a year of significant pull-back in 2022, venture capital (VC) and growth investors in private companies are continuing to be cautious with their money — a potentially long-term trend that’s impacting the growth trajectories of both emerging and high-growth brands in the retail sector. Tip 3: Get your CAC and LTV in order.

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4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

Following a year of significant pull-back in 2022, venture capital (VC) and growth investors in private companies are continuing to be cautious with their money — a potentially long-term trend that’s impacting the growth trajectories of both emerging and high-growth brands in the retail sector. Tip 3: Get your CAC and LTV in order.

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“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

He went on to say that the company is encouraged by the 150 per cent year-over-year growth in retail spending that ShopBack garnered in Q4 2022 compared to Q4 2021, driven in large part by the success of its ShopBack PayLater service. billion by 2026 from just US$481 million in 2022.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The very next month Temu debuted in the U.S. The overall on-time delivery rate was 91%.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? million in 2022 on $598.1 That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9%