Remove 2022 Remove Management Remove Point of Sale Remove Social Commerce
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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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ASOS Adopts Retail Media Solution to Power Ads Across Multiple Touch Points

Retail TouchPoints

Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets. ASOS is in the midst of its “Driving Change” transformation strategy announced in October 2022. ASOS experienced a year of declining sales.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. and managed by the U.S. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Email is a top communication channel to reach customers, and 72% of brands allow customers to manage personal preferences. However, only 34% allow shoppers to manage how often they receive emails. Although there was an increase in same-day delivery to 33%, only 44% today offer next-day delivery (61% in 2022).

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The Future of International Commerce is Online — and the Field is Open

Retail TouchPoints

These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast Growing Opportunity for Digital Commerce report from Accenture.

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Retail Media: Everything You Need to Know

Retail TouchPoints

In addition to advertising opportunities, many of the more sophisticated retail media networks also offer services for the brands that advertise with them, which can include data analytics, self-serve advertising platforms, campaign management assistance and more. In 2022, global retail media revenue reached $101 billion, according to GroupM.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

in November 2022. We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale].” Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S.

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