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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

For the 2022 holiday season, the trillion-dollar question is how do brands and retailers maintain growth, but do it profitably with an omnichannel approach? Here are our five holiday shopping predictions to consider as you develop your strategy for the 2022 season. 5: Retailers will Test NFT Drops. Loyalty Shifts to Value.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

The early-season surge can be attributed to shoppers’ awareness of potential shipping delays , which also made omnichannel fulfillment a winning solution during that final rush: stores with curbside or in-store pickup options captured 62% of global sales during the Dec. 18 and Dec. 18-31 window. “In

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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

In terms of savings, we see that our members are driven by our big promotional events in the Spring and during the holiday season. We’re also supporting convenience, for example with the September 2022 addition of free shipping for all Beauty Insider members. RTP: Sephora also is very big on creating customer communities.

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Inside Walmart’s Expanding Last Mile Strategy: Employee Empowerment, Automation and Sustainability

Retail TouchPoints

Some of the retailer’s plans include redesigning back rooms to accommodate pickup, delivery and ship- from-store orders; adjusting staging operations for orders to drop in three-hour increments to maximize space; and sending overflow delivery orders to the crowdsourced Spark Driver network.

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Interview: How Wish aims to compete with rivals Shein and Temu

Retail Gazette

The San Francisco-based platform shipped its vast array of discounted products straight from their factories. “[The The Chinese fashion giant hit the $30bn turnover mark in 2022, but was quickly knocked off the top spot when rival Temu debuted last September. Most of the time you don’t even know the products exist.”

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How Gymshark uses digital technology to enhance user experience in flagship London store

Retail Focus

The prominent British activewear retailer has been a mainstay of ecommerce for a decade – firstly starting out by drop shipping bodybuilding supplements online, before branching out into designing and producing its own line of activewear on a made-to-sell basis. And, a brand that is leading the pack is Gymshark.