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How Consumer Data will Shape Retail Experiences in 2022

Retail TouchPoints

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

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How to understand contradictory consumer behaviour: study

Inside Retail

Understanding consumer behaviour is critical to creating a relevant retail offer and marketing message, but what happens when consumers behave in contradictory ways? Many retailers will recognise the reality that despite consumers saying they care about sustainability , their spending tells a different story.

Consumer 263
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How to Win Consumer Choice in 2022: Focus on These 3 Trends

Retail TouchPoints

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. Here are three trends that will define the retail industry in 2022 — and likely for years to come: 1.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected.

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Purple Shares Ascend Following Coliseum Capital Management Acquisition Bid

Retail TouchPoints

Purple Innovation has confirmed that investment firm Coliseum Capital Management made an unsolicited, non-binding proposal to acquire all outstanding capital stock of the digitally native mattress company for $4.35 19, 2022, up from $2.79 16, 2022 — an increase of nearly 39%. 19, 2022, up from $2.79 per share on Sept.

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Winning Windows 2022: Retailers go all out as Consumers Clamor for In-Store Holiday Shopping Experiences

Retail TouchPoints

Design and visual merchandising teams in particular rise to the occasion, finding creative themes, materials, lighting and more to evoke delight and holiday spirit among consumers of all ages. The 2022 Winning Windows recipients at the 2022 PAVE Gala in New York City. Below is part one of this series.

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Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed

Retail TouchPoints

The 2022 holiday season showed slow, but steady, improvement for the retail industry. Adobe recorded full-year sales growth of 6.1% , largely driven by heavy spending early in 2022 that tapered off as inflation took its toll. As economic headwinds curbed spending capacity, online retail grew in the U.S. Global digital sales topped $1.1