Remove 2022 Remove Checkout Remove Promotions Remove Social Commerce
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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

BNPL and Social Commerce Were Holiday Standouts. The surge in BNPL was attributed to higher prices overall, due to 25% year-over-year price inflation and lower overall promotional discounts. Garf noted that “as these headwinds persist into 2022, it’s safe to say we’ll continue to see broad usage of BNPL.”.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites. Outside of the U.S.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. and managed by the U.S.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins — who was hired in February 2022, just one month after former Paper Source CEO Winnie Park was appointed to lead the brand — is central to that effort. “We’ve In March 2022, the partnership with Bolt made headlines, although not for the reasons either partner may have hoped. Forever 21 one-click checkout with Bolt.

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Retail appointments of the week

Inside Retail

Her appointment follows a seven-month search after the brand’s former CEO Patrik Frisk announced his resignation in May 2022. In his new role at TikTok, Chen is expected to lead online retail product operations and be under the leadership of Bob Kang Zeyu, the president of e-commerce. TikTok is perhaps the best example of this.

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Retail appointments of the week

Inside Retail

Her appointment follows a seven-month search after the brand’s former CEO Patrik Frisk announced his resignation in May 2022. In his new role at TikTok, Chen is expected to lead online retail product operations and be under the leadership of Bob Kang Zeyu, the president of e-commerce. TikTok is perhaps the best example of this.

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. billion in sales in 2022. Here’s who we expect to dominate live shopping and social commerce in 2022. So which platforms will they choose?