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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

in November 2022. TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” Digital Service (USDS). reads the company announcement. user data is stored in the U.S.

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Regulation is Coming to POS Finance: Why Responsible Lending Will Benefit Retailers

Retail TouchPoints

As economic pressures and living costs surge, more people than ever are considering using point-of-service (POS) finance β€” such as buy now, pay later and installment loans β€” to manage their cashflow. It’s clear that there is a consumer-driven need for more flexible finance and smarter buying power. .

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

Beginning on June 5, 2023, onboarding of any new Shops in the U.S. On August 10, 2023, this restriction will be extended to newly onboarded shops from all other platform partners. During that time Meta said it will focus on helping those merchants add checkout to their Shops. The change will first be tested in the U.S.,

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Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Retail TouchPoints

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce β€” and Here’s Why

Retail TouchPoints

That’s a lot of money to walk away from, and Meta isn’t, especially as it (like everyone else) is being hit hard by declines in digital advertising spend. YouTube also reported an ad revenue miss in Q4 2022, with its $7.96 Amazon’s ad revenues in Q4 2022 were up a whopping 23% from a year earlier, to $11.6

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How the POS Can Help Retailers Prepare for the Holidays

Star Miconics

The POS is where the payment process begins and ends, and the entire customer experience there must be seamless. Being able to rapidly process a purchase or retrieve a buy online, pickup in-store (BOPIS) order means more sales and happier customers at the end of the day. Self-Service Kiosks. Mobile Payments.