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Kohl’s Expands Marketplace to New Categories Following Successful Pilot

Retail TouchPoints

With digital now accounting for 30% of Kohl’s sales annually, CEO Tom Kingsbury specifically pointed to the marketplace and the connected Kohl’s Media Network as “ two key digital growth initiatives ” for the beleaguered retailer on the company’s Q4 2022 earnings call.

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Vendor’s Guide to Amazon Negotiations 2022

Retail TouchPoints

In fact, last year saw over 30% growth in brands investing in Amazon advertising, with the $31B marketplace giant now making up 13.3% This year, brands should consider the following: Supply chain Issues: Recent pressures on the global supply chain resulted in shipping and receiving issues across the board, and Amazon is not immune.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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Best Promotional Items for Your Business in 2022

Small Biz Trends

It is a form of advertising that allows consumers to interact with a brand on a physical level. Unlike advertising messages, promotional products are not as intrusive and distracting. According to research, people who receive promotional items are more likely to remember the advertiser’s name on the products.

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How to Set Up Shipping in Google Merchant Center

Store Growers

Last Updated on July 6, 2022. When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost!

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How ‘Buy with Prime’ is Helping Small Businesses Capitalize on the Prime Day Hoopla

Retail TouchPoints

Often referred to as third-party sellers, these independent businesses now account for more than 60% of annual sales on Amazon, according to the company, and they sell an average of 7,800 products every minute through the platform. Those numbers of course bump up significantly on Prime Day. . ” The new Small Business filter on Amazon.

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5 Tips for Maintaining Subscription Momentum

Retail TouchPoints

billion in 2022 to a projected $43.13 Tip 2: Tailor marketing and advertising strategies based on customer relationship status. While the brand’s marketing and advertising strategies are focused on these goals, the tactics vary based on whether the brand is engaging new or existing customers. billion in 2024.