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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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Analysis: Why synergy is Southeast Asian app Grab’s super power

Inside Retail

On 1 July, Grab Thailand announced the launch of a pilot called Digital BagAds, which are LED digital advertisements displayed on the large green bags delivery drivers use as they buzz around the city bringing Grab’s prepared food and groceries to their customers. The crossover between business segments can also be seen in financial services.

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Jason Del Rey Explores the ‘Bare-Knuckled Battle’ Between Amazon and Walmart

Retail TouchPoints

What were your biggest goals going into writing the book, and how did your approach evolve as you embarked on the writing process? I think there’s a lot of rapid improvement going on in areas like their advertising and logistics businesses, but they’ve also experienced some major challenges in recent years.

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Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

Retail TouchPoints

Livestreaming accounted for more than 17% of all ecommerce sales in 2022 in China, but in the U.S. In fact, NBCU just launched a self-serve platform for brands to advertise on its CTV app Peacock , and many other streaming services have similar offerings. it made up just 2% of ecommerce last year. The best part?

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How to Set Up Shipping in Google Merchant Center

Store Growers

Last Updated on July 6, 2022. When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost!

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

That’s a lot of money to walk away from, and Meta isn’t, especially as it (like everyone else) is being hit hard by declines in digital advertising spend. YouTube also reported an ad revenue miss in Q4 2022, with its $7.96 Amazon’s ad revenues in Q4 2022 were up a whopping 23% from a year earlier, to $11.6

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Deep dive: What social commerce looks like around the world

Inside Retail

McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. And for consumers: Discovery of new products and services.