Convenience Increasingly Trumping Cost on Online Shoppers’ Priority List
Retail TouchPoints
APRIL 16, 2021
Prioritizing convenience was, of course, amplified by COVID-19, with services like contactless pickup and fast delivery taking on a new meaning synonymous with safety last year. New payment options like Buy Now, Pay Later are enhancing accessibility and easing the purchase decision process for consumers. Source: Linnworks.
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