Is Sa Sa’s store closure in China a tactical withdrawal or strategic surrender?
Inside Retail
JULY 1, 2025
billion, while net profit plunged 64.8 However, facing increasingly fierce competition, Sa Sa began scaling back its Mainland operations in 2021. Still, digital initiatives such as live commerce and BOPIS (buy online, pick up in store) gained traction, particularly during peak shopping seasons. per cent to close at HK$0.54
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