article thumbnail

What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

First, there’s the Amazon effect: retailers see how lucrative ad sales have been for the perennial disruptor ( $31 billion in 2021) and want a piece of the rapidly growing action. Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. This requires a shift in mindset and approach; and.

article thumbnail

CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Retail CX Trends 2021: New CX for a New World.

Consumer 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In-store customer experience – a top retail focus for 2021

I Vend

Shopping venues are becoming community hubs, and according to Westfield, 9 out of 10 retailers are planning some form of community initiative by the start of 2023. Social media marketing As shoppers’ on-screen time increased over the last 18 months, so did the power of social media and influencers.

article thumbnail

Her Black Book’s focus on women-led brands drives 10-fold traffic surge

Inside Retail

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany. You don’t have to shop for them just in a two-week period,” she said.

Fashion 245
article thumbnail

How Ecommerce Retailers Can Prepare Now for Back-to-School 2022

Retail TouchPoints

The 2022 back-to-school (BTS) season could be the most “normal” since the start of the pandemic, with even more demand than the record-setting BTS 2021 season for clothing, classroom supplies and new technology. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout.

article thumbnail

“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. It was all about boosting in-store shopping. per cent year-on-year,” he told Inside Retail. “We per cent year-on-year,” he told Inside Retail.

article thumbnail

Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

Retail TouchPoints

Marketplaces grew by 81% YoY in Q4 2020, more than double the already impressive rate of overall ecommerce growth, according to Mirakl’s 2021 Enterprise Marketplace Index , which analyzed benchmark metrics from 60 global retailer marketplaces. Yahoo Shops is the next step in our commerce journey.