The ABCs of a Successful Back-to-School Shopping Season
Retail TouchPoints
MAY 30, 2023
In 2022, a National Retail Federation/Prosper Insights and Analytics survey indicated that 56% of consumers had started their BTS shopping by early July, with 81% planning to shop sales the week of July 11. Want to Expand Back-to-School Shopping Baskets? in an interview with Retail TouchPoints. “I
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