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Forever 21: 4 Reasons it Failed & Filed for Bankruptcy

Indigo 9 Digital

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Something has to be said about a first mover advantage, it makes things easier.

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11 Things You Need to Know About Shein

Indigo 9 Digital

The fast fashion retailer turns out new trends even faster than the likes of Zara and H&M. Shein, unlike some of its rivals, does not have any permanent stores and now is the largest online only fashion site in the world. Shein is even taking on legacy fast fashion stalwarts. Source: Bloomberg.

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How UNIQLO Became on the Largest Clothing Retailers

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 7. With 917 stores in China, China is UNIQLO’s number one international market making up approximately 25% of UNIQLO’s revenue. In 2021 Uniqlo had a 1.4% Do you like this content?

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How Beyond Meat’s Marketing Strategy Set it Apart

Indigo 9 Digital

By Tricia McKinnon Beyond Meat, the company that is making eating plant-based protein mainstream continues to grow at a fast pace. In 2021 Beyond Meat’s revenue increased by 14.2% Plant based burgers are not new but Beyond Meat has been able to capture more of the mainstream market. Expand the definition of your target market.

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Zara’s Strategy - 7 Ways it Stays on Top

Indigo 9 Digital

In 2021 Inditex generated 27.7 Then in 2021 Zara’s digital sales were up 14% on top of breakthrough sales the year before. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. billion euros in sales. Do you like this content?

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8 Things to Know About ThredUp’s Growth & Challenges

Indigo 9 Digital

billion at the company’s opening price on the stock market. ThredUp has found that a lot of the clothing sold on its site is from fast fashion retailers like Shein and PrettyLittleThing. The resale market is expected to grow quickly from $15 billion in 2021 to $47 billion by 2025. Do you like this content?

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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

billion in sales in 2021 surpassing pre-pandemic levels. In Abercrombie & Fitch’s heyday of the 1990s and the 2000s it was well known for marketing what it called an “ all-American ” look that featured mostly white models. Competition from fast fashion retailers and the rise of athleisure lured customers away.

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