Remove 2021 Remove Fashion Remove Social Commerce
article thumbnail

How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 Over the years Bitmoji has partnered with many fashion brands, including Ralph Lauren and Levis.

article thumbnail

Decoding the global trends shaping the future of retail

Inside Retail

But if you have never heard of social commerce, now is the time to stand up and pay attention. Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tariffs, AI, Social Trends Create ‘Powerful New Pathways’ for Resale

Retail TouchPoints

secondhand market saw its strongest annual growth since 2021 , outpacing the broader retail clothing market by 5X and growing 14% , according to resale platform ThredUp s 13th annual Resale Report. Global secondhand market sales by region. Image courtesy ThredUp) In 2024, the U.S.

article thumbnail

Alo Yoga Gets Physical in Roblox with In-Store Integration

Retail TouchPoints

Developed in partnership with Sawhorse Productions , the Alo Yoga Sanctuary on Roblox made its debut in 2021. The original Sanctuary launch in 2021 was a massive success, making Alo the number one fashion brand on Roblox.

article thumbnail

Nike to Shut Down Digital Fashion Brand RTFKT

Retail TouchPoints

RTFKT , the Web3 sneaker brand that Nike acquired in 2021 , will wind down operations by the end of January 2025, transitioning into an archived site to showcase the designs created for the platform.

article thumbnail

RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Retail TouchPoints

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

article thumbnail

How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.