VMS

AUGUST 18, 2021

The main challenge of the Market by Macy’s project was balancing the traditional notions of the scale of a Macy’s shopping experience with the new Market brand outlook via a smaller format,” says Robyn Novak, VP, Nelson Worldwide. Macy’s overall customer demographic is diverse, and The Market speaks to a blend of shopping styles,” she says.

Apparel 52

Apparel Visual Merchandising Marketing Cross Merchandising 52

Retail Adventures

MAY 22, 2023

Banana Republic did some brand upcycling in 2021 when it went back to its origins with its Imagined Worlds campaign that “reflects Banana Republic as it was originally conceived – a fictitious territory – far-away and unknown place that is part of explorers’ folklore and adventurers’ lore.” Take a close look at the Strand Books sign. “18

Cross Merchandising 78

Cross Merchandising Visual Merchandising Location Jewelry 78

Retail Adventures

DECEMBER 1, 2020

Because we know that October and November were incredibly busy months, but we also know that the last 24 days of shopping before Christmas is time to kick it into high gear. Don’t make the bonus cards valid until January 1, 2021 so they can’t be used to purchase holiday gifts. So, why did we wait until now?

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Markdowns Cross Merchandising Promotions Shopping 98

Retail Adventures

NOVEMBER 22, 2023

Even though managing that many diverse vendors, plus her own shop wasn’t easy, it still wasn’t enough for Taylor. In January of 2021 she began to search for new space, hitting the jackpot when she found the historic Christian Geister House in the nearby village of Algonquin, Illinois was available.

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Marketing Shopping Apparel Boutique 52

Retail Adventures

OCTOBER 22, 2020

2020 Dates to Remember: This year Black Friday is on November 27, Cyber Monday is November 30, Small Business Saturday is November 28, and the biggest shopping day of the holiday season will be December 19, the Saturday before Christmas. Of course, your store will be open for shopping with real money after the auction ends.

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Markdowns Advertising Planning Cross Merchandising 98

Retail Adventures

AUGUST 25, 2021

BOPIS (Buy Online Pickup In Store) and curbside pickup will continue to expected standards of operation because customers love the ease of shopping. Add additional conveniences such as personal shopping services, both in person and virtually, and your store will stand out among competitors. Cross merchandise everywhere.

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Returns Cross Merchandising Promotions Marketing 83

Retail Adventures

MARCH 21, 2022

Three Cats began as a coffee shop but later became a fine dining establishment when Mary Liz partnered with the famous Chef Matt Prentice, who liked her approach to business and charitable works. Sadly, Chef Prentice passed away unexpectedly in April 2021. Cross-merchandising is utilized only at the front of the store.

Apparel 52

Apparel Cross Merchandising Accessories Location 52