How Carter’s is Evolving with the Needs of Gen Z Parents
Retail TouchPoints
DECEMBER 6, 2024
The goal, according to Allison Peterson, Chief Retail & Digital Officer at Carters, is to connect with the next generation of families while doubling down on the issues (like sustainability) that the business has prioritized for years. Peterson: Our reimagined retail experience is fully captured at Carters first-ever flagship in Atlanta.
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