Is Sa Sa’s store closure in China a tactical withdrawal or strategic surrender?
Inside Retail
JULY 1, 2025
per cent to close at HK$0.54 billion, while net profit plunged 64.8 However, facing increasingly fierce competition, Sa Sa began scaling back its Mainland operations in 2021. Meanwhile, more than 90 per cent of sales at Chicmax – the company behind Kans, One Leaf and Baby Elephant – now come from digital channels.
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