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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

As the ecommerce wars heat up, BigCommerce is making a name for itself as one of the top facilitators of digital trade, alongside competitors such as Shopify, Adobe Commerce and Salesforce Commerce Cloud. How do I make sure I’m talking to my shoppers wherever they are?’. And then analytics is the other piece; how do you measure it all?

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Michaels Prepares Marketplace Offering to Offer More Than ‘Just Coupons and Discounts’

Retail TouchPoints

The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment. Michaels’ CEO Ashley Buchanan first revealed plans for a marketplace in a February 2021 story in The Wall Street Journal.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

Flexible Payments Will Gain Further Ground. Flexible payments are continuing to gain steam, particularly among younger generations. A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. And the number-one prediction for holiday 2021: 1.

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Meet Safely, a modern self-defense brand founded by women for women

Inside Retail

However, not to be discouraged, they gathered their learnings from their first entrepreneurial endeavour and went on to officially launch Safely in 2021. Currently, Safely is able to ship to 46 states within the US, excluding Alaska, Hawaii, Massachusetts and New York.

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The Most Important Retail Metrics to Leverage in 2021

Retail TouchPoints

But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Cost per order: Your cost per order is an important metric because it tells you how much one order costs once advertising, packaging, shipping, etc. Website traffic: More than 4.5

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Resellers vs. Retailers: How to Handle the Bot Problem

Retail TouchPoints

Occasionally, brands will advertise special releases on items like sneakers or jackets, other times it can be furniture or a once-in-a-lifetime experience like VIP tickets to meet your favorite artist. In 2021, face coverings and masks from stars like Kanye West saw a 154% average resell price increase from $82 to $208.

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How Brands Large and Small are Leaning into the Amazon Effect to Compete

Retail TouchPoints

A business model that was only possible with their unparalleled investment in the systems and shipping, fulfillment and supply chain infrastructure to support it. today, meaning that in terms of purchasing power, 2021 Amazon Prime members are only paying ~$10 more per year than they were 15 years ago.