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Zara’s Strategy - 7 Ways it Stays on Top

Indigo 9 Digital

In 2021 Inditex generated 27.7 Then in 2021 Zara’s digital sales were up 14% on top of breakthrough sales the year before. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Investing little in advertising.

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Abercrombie & Fitch’s Turnaround, Why its Working

Indigo 9 Digital

billion in sales in 2021 surpassing pre-pandemic levels. Competition from fast fashion retailers and the rise of athleisure lured customers away. Since then Abercrombie & Fitch has collaborated with fashion influencers, dancers, chefs and comedians on TikTok. “We With sales of $1.5 Diversity and inclusion.

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How Beyond Meat’s Marketing Strategy Set it Apart

Indigo 9 Digital

By Tricia McKinnon Beyond Meat, the company that is making eating plant-based protein mainstream continues to grow at a fast pace. In 2021 Beyond Meat’s revenue increased by 14.2% There are countless advertisements with men barbequing burgers or hanging out with their friends as they bond over their favourite protein, read meat.