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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. I’ll have the extra pad see ew , thanks.

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Ad Optimization Platform Quartile Acquires Sidecar

Retail TouchPoints

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

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Preparing for the future of online retail

Inside Retail

According to the latest data from Australia Post, more than four in five households shopped online in early 2021 – an all-time high that’s been rising steadily since the global pandemic first sent people to online channels in record numbers. In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. .

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Retail Statistics You Should Know

Small Biz Trends

What do the latest retail statistics tell us about retailing in 2021? We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. Retail Statistics: The Big Picture. The retail market size is continuously growing.

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Retail Bubble – How to Come Out on Top In 2021

Retalon

Meanwhile, forward thinkers see the new landscape and pivot in time to steal market share from those too slow to adapt. The retail bubble explained). This further enhances the overall shopping experience and can provide retailers with increased revenue through cross-selling and up-selling opportunities. How did we get here?

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Supplier Diversity: A Look Around the Globe

Rangeme

Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. Let’s see what diversity looks like in international markets, including how market gaps give diverse suppliers new ways to satisfy underserved consumers and improve their top line.

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3 Takeaways from NRF Converge: Quick-Hit Quotes from Sephora, Walmart, Zappos and More

Retail TouchPoints

After nearly 18 months of seismic changes and Olympics-caliber pivots, retailers are beginning to take a breath and examine what’s happened to the industry — and even more important, what’s going to be most vital moving forward. Following the murder of George Floyd in May 2020, brands and retailers were eager to show solidarity and support.