Inside Retail

JULY 22, 2021

Activewear brand Lorna Jane has been fined $5 million over false and misleading claims it made last year that its of products protected against Covid-19. The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020.

Marketing 264

Marketing Advertising Promotions Consumer 264

Store Growers

APRIL 1, 2022

Unfortunately, an increasing number of advertisers are facing this challenge. Advertisers usually don’t intend to break any rules, and that’s what makes it so surprising and frustrating when they lead to a suspension. While these rules have been around for some time, Google has become a lot stricter on enforcing them since 2020.

Merchant Services 36

Merchant Services Accounting Payment Services Advertising 36

Store Growers

JULY 13, 2020

I used to consider this fully automated Shopping campaign part of the big bag of dirty tricks Google uses to squeeze more money out of unknowing advertisers. The big difference between Standard vs Smart Shopping is how much control you have as an advertiser. I’ve found that to be false. Google Smart Shopping Results.

Shopping 57

Shopping Merchant Services Advertising Accounting 57