How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations
Retail TouchPoints
NOVEMBER 5, 2021
Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”. lift in ad recall, a 5.9%
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