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Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

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What Rewe’s hybrid concept says about the future of checkout-free stores

Inside Retail

Back in 2020, Amazon opened its first Amazon Go store in Seattle, introducing consumers to the concept of full-size, cashierless grocery stores. If they opt for the autonomous checkout, customers need to use the Rewe app to register at the entrance to the store. All the payments would be done automatically. Already at it in Singapore.

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

The move follows a similar trajectory at Google , which has been continuously adding more features to make itself central to the online shopping experience, including the recent debut of a new checkout flow. Certainly having more sellers and more products on its shopping platform should boost traffic and therefore advertising audiences.

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8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

Retail TouchPoints

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. in 2020 and likely to keep climbing. in 2019 to 14.9%

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What Amazon’s AI search tool Rufus means for marketplace sellers

Inside Retail

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Contactless Biometric Solutions for Better Shopping Experiences

Retail TouchPoints

CoStar Group, a commercial real estate firm, estimates there were a record-breaking 12,200 brick-and-mortar store closures in 2020 as a result of the pandemic. One of the most common complaints customers have is waiting too long in checkout lines. Retail and hospitality industries were hit particularly hard.

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Study Forecasts Accelerated Adoption of Digital Wallets and Buy Now, Pay Later

Retail TouchPoints

ecommerce share in 2020, up from 23.7% However, retailers themselves also are playing an important part in the growth: as more and more companies accept and advertise these options, it becomes more convenient for customers to utilize them. in 2020 due to demand for contactless payment methods. of ecommerce spend.