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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

trillion in 2020, while U.S. Additionally, total order count was up almost 10.45% from holiday 2020 levels, according to data from Klaviyo. As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. BNPL and Social Commerce Were Holiday Standouts. 18 and Dec.

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What Is Social Commerce and Why Should You Care About It?

Wiser

This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. It’s important to note that social commerce is related to, but not the same as, eCommerce.

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Analysis: The many faces of social commerce in China

Inside Retail

Duty-free retail meets live commerce. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5 million domestic travellers.

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Gucci, Facebook file joint lawsuit against alleged counterfeiter

Inside Retail

In a statement, Gucci – the profit engine of French group Kering – and Facebook alleged the unidentified defendant used multiple Facebook and Instagram accounts to promote her international online counterfeit business. million counterfeit products, and 45,000 websites, including social media accounts, being disabled.

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Gucci, Facebook file joint lawsuit against alleged counterfeiter

Inside Retail

In a statement, Gucci – the profit engine of French group Kering – and Facebook alleged the unidentified defendant used multiple Facebook and Instagram accounts to promote her international online counterfeit business. million counterfeit products, and 45,000 websites, including social media accounts, being disabled.

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5 Tips for Maximizing Influencer Marketing’s Impact

Retail TouchPoints

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 this year — a 35% increase over 2020 — according to Insider Intelligence. It’s about telling a story but connecting it to commerce.”

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YouTube Makes Major Push into Live Shopping with Holiday Stream and Shop

Retail TouchPoints

In the last few years, YouTube has seen huge growth in live video, with more than half a million channels livestreaming for the first time in 2020. This holiday season, YouTube is promoting the commercial potential of its platform with its first-ever live shopping pop-up event. ecommerce by 2024. .

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