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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the 2020 holiday season. Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. What is an integrated digital marketing campaign?

Marketing 301
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The Imperative of Ethical Packaging Practices for Preserving Consumer Trust

Retail TouchPoints

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. Brands that establish meaningful KPIs and track progress with performance metrics can better demonstrate accountability and transparency.

Consumer 162
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Gift Card Purchases Up 414% as Americans Shift to ‘Buy Now, Shop Later’ Mindset

Retail TouchPoints

Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. Combine that with concerns about shipping delays for those products that are in stock and it should come as no big surprise that gift cards are looking pretty good to shoppers this year.

Shopping 306
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Pitney Bowes launches delivery platform in Australia

Inside Retail

The platform allows small businesses and online retailers to choose a preferred carrier, print shipping labels and track packages from a centralised service, and enables easy integration of a businesses online operations. The service’s launch in Australia is the first time SendPro has been available outside of the United States.

Shipping 260
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Banned Chinese cotton is widespread in global retailers’ merchandise – survey

Inside Retail

The US enacted a law in 2021 to safeguard its market from products potentially tainted by human rights abuses in Xinjiang, where the US government says China is committing genocide against Uyghur Muslims. It said that it purchased goods within the US and from e-commerce brands that ship to the country.

Apparel 148
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Q4 Roundup: Amazon and Target’s Success Spotlights Fulfillment Prowess, Stores or no Stores

Retail TouchPoints

Fulfillment was a key driver during the ecommerce-driven final quarter of 2020. Amazon in particular invested more than $60 billion in shipping alone in 2020, helping it maintain blazing fast delivery times, but O’Shea believes its lack of a significant physical store footprint will cause it to lag behind the competition to some degree.

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Amid Supply Chain Woes, One Area of Retail Has a Product Glut — Resale

Retail TouchPoints

Add this product surplus to heightened consumer concern about shipping times and product availability, and you have all the makings of a secondhand-heavy holiday season. Collectively, that would account for approximately $69.2 faster than offline resale and accounting for the majority of all resale by 2026. billion this year.

Shipping 278