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Preparing for the future of online retail

Inside Retail

billion online in 2020, and many sellers experienced substantial growth in key categories, such as home goods, health and beauty. In the US, for example, eMarketer reports that D2C sales now account for 33% of Nike’s revenue. . Australians spent an unprecedented $50.46 Fulfilment of the future. And now’s the time to get ahead.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

But seller uptake was slow — at the end of 2020, Google Shopping had approximately 8,000 sellers, according to Marketplace Pulse. In July 2020 Google eliminated commissions and fees , making it free for merchants to not only list their products on Google but also to highlight deals and discounts. digital ad revenue (up from 7.8%

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the 2020 holiday season. Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. Social media advertising and how to leverage it.

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What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs 

Retail TouchPoints

Fraudsters are getting more sophisticated and are using a variety of tactics, such as identity theft, chargeback fraud , “silent” fraud, account takeovers and “pharming,” complicating organizations’ ability to detect these incidents. Forter’s Fraud Attack Index found that BOPIS fraud attacks increased by 55% in 2020.

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The 10 Most-Read Articles of 2020

Store Growers

Last Updated on December 22, 2020. Those early conversations about stock levels or shipping back in August are now far behind us, and the numbers have been put on the board. But before we do that, it’s time to take a break and look back at 2020. Top Google Ads Articles 2020. The end of the year is coming close.

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What Is Social Commerce and Why Should You Care About It?

Wiser

It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. You choose the product you want, put in your shipping and payment information, checkout, and then go straight back to scrolling through your feed. Why Is Social Commerce Important?

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Navigating Delivery Disruption: 3 Questions Retailers Need to Answer

Retail TouchPoints

In fact, 42% of consumers now expect two-day shipping for every online purchase they make, and 77% are more likely to purchase an item if it can be delivered in two days or less, according to Ware2Go research. By 2027, the global last mile delivery market is expected to reach more than $200 billion , nearly double what it was in 2020.