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True Classic Boosts Post-Purchase Email CTR by 1.87%

Retail TouchPoints

True Classic ’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% and 6.55% respectively compared to the brand’s previous provider.

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Hanna Andersson Gives Fans What They’ve Long Wanted — A Loyalty Program

Retail TouchPoints

In addition to discounts, program members also will receive shipping perks, early access to sales and new product launches, and exclusive access to limited edition drops. In 2019, Hanna Andersson shifted to a fully DTC model , closing all its stores and ending its wholesale business.

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Retail Sales Grew 3% Over Extended Holiday Purchase Period — And the Season Isn’t Over Yet

Retail TouchPoints

In fact, the impacts of the most unique holiday in decades are still being felt: retailers should plan for continued shipping delays in the short term, and also continue to refine their omnichannel operations as they prepare for the rest of 2021. 3 shopping day in 2019. Contactless Services Can Soothe the Bite of Remote Returns.

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DTC Activewear Brand Vuori Valued at $4B After Latest Funding

Retail TouchPoints

The company plans to add more than 100 additional stores in the U.S. in the next five years and also has its sights set on international expansion, with plans to launch omnichannel operations in key markets in Western Europe and Asia Pacific next year as well as an innovation center in Taiwan. Listen to the full episode here.].

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Shoppers’ In-Store and Online Expectations for 2019

Wiser

To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 shopping preferences. 52 percent of survey participants are more likely to make a purchase in-store in 2019 while 48 percent are more likely to make a purchase online.

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Clean Data, Clean Planet: How Online Retailers can use Data Analytics to Reduce Their Carbon Footprint

Retail TouchPoints

Inflation has tightened margins and supply chain issues have caused havoc with inventory planning. Newly developed freight booking tools have made it easier and more efficient to book containers on large cargo ships, thereby reducing the need for air freight, which is generally seen as producing a larger carbon footprint.

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Here’s why discount luxury business Azura Fashion Group is going circular

Inside Retail

“We’re finding more customers in the millennial age group are interested in secondhand clothing, rather than brand new, so we’re evolving our business model to actually resell the returns that we’re getting,” Sam Wood, Azura Fashion Group’s CEO, told Inside Retail. Luxury’s discount problem. Rising opportunity in resale .

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