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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

Marketing 258
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Marketers are really at the forefront of this transformation ,” Schwartz said. since the 2019 State of Marketing report. “It

Marketing 258
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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

The Mastercard SpendingPulse measures in-store and online retail sales across all forms of payment, providing a wealth of insights to help merchants refine and optimize their holiday strategies. In fact, McNamara noted that Mastercard predicts a comeback for Black Friday 2022, with total sales exceeding 2019 results.

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With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences

Retail TouchPoints

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil. Will Luxury’s Biggest Market Rebound?

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PayPal preparing US$45 billion bid for Pinterest

Inside Retail

Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue. The online payments provider hopes to successfully negotiate and announce a deal by the time it reports quarterly earnings on Nov. Pinterest was valued at about $13 billion when it went public in 2019.

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What does 2022 hold for the retail industry? Hear from the experts…

365 Retail

The need is for these to be inter-operable with intelligent decision-making as to how best to move products from anywhere to anywhere. In the post-pandemic period, we saw an immediate reduction in online sales as customers returned to the high street, albeit not to the levels of 2019. consumer survey?we

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11 Things to Know About China’s eCommerce Market

Indigo 9 Digital

trillion in sales, China has the largest eCommerce market in the world, by a large margin. If you are curious about the eCommerce market in China then consider these 11 facts about its size, competition and trends. The Chinese eCommerce market is dominated by several eCommerce giants, the largest of which is Alibaba.