Indigo 9 Digital

FEBRUARY 28, 2023

New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. Do you like this content? Aggressive store expansion and failure to adapt to eCommerce.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

FEBRUARY 7, 2023

By Tricia McKinnon Is it great marketing or is it worth the hype? Since Skims launched in September of 2019 customers can’t seem to get enough of it. Even great marketing and hundreds of millions of social media followers can’t create a billion dollar brand in less than five years. Savvy marketing. A focus on comfort.

Apparel 96

Apparel Fashion Markdowns Marketing 96

Indigo 9 Digital

SEPTEMBER 1, 2022

In many of these arrangements the retailer hosts the marketplace and instead of buying the inventory from the brand the brand is responsible for it and a retailer like Marks & Spencer pays a commission on every sale. 57% of Amazon’s unit sales in come from third party sellers on its platform. Do you like this content?

Drop-Shipping 95

Drop-Shipping Markdowns Planning Grocer 95