Solving the Shopping Mall ‘Identity Crisis’ with Community Data and Careful Curation
Retail TouchPoints
NOVEMBER 29, 2023
Malls were once the nucleus of “shopping culture.” But many shopping malls have endured an identity crisis. Coresight also found that traffic at top-tier malls was up 12% in 2022 over pre-pandemic 2019 levels, while traffic was up 10% at non-top-tier malls. For example, you don’t always have to place a Michaels next to a Lowe’s.
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