Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails
Retail TouchPoints
JULY 7, 2022
Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. For many brands, everyday content creators represent just one element of their influencer marketing programs.
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