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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Consumer 211
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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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Report: Consumers continued to spend in July

Mass Relators

Mastercard SpendingPulse, which measures in-store and online retail sales across all forms of payment, reflects nominal spending and is not adjusted for inflation. Consumers’ purchasing power has been strained by higher prices, particularly for the most fundamental needs-based categories like food and energy,” said Michelle Meyer, U.S.

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Retail Trends for 2020

CJ Retail Solutions

Disruption, Responsibility and Veganism – effects on POS and retail. We’ve been saying (for what seems like many, many years) that one of the key upcoming retail trends will be a move towards enhancing engagement in store through digitalisation. Times are definitely changing, unsettled, disrupted….

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More Private Label, Smaller Store Footprints: How COVID-19 Is Accelerating Existing Retail Trends

Retail TouchPoints

Additionally, the percentage of consumers willing to pay the same or more for private labels over name-brand products rose from 34%. in 2014 to 40% in 2019. In comparison, one hot market that may cool off is resale. over the past three years. Now COVID-19 has given shoppers another reason to turn to private label: availability.

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McDonald’s Marketing Strategy, 5 Reasons Why it’s Working

Indigo 9 Digital

After 2013 McDonald’s sales started to decline, from $28 billion in 2013 down to $19 billion in 2020 (pre-pandemic sales were $21 billion in 2019). If you are curious about why McDonald’s marketing strategy worked in this instance then consider these five factors. franchisee marketing committee chair Vicki Chancellor.

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

Nike’s strategy for success is based on taking risks, crazy ideas that turn into bestselling products and a level of marketing genius that perhaps only Apple can match. Nike put nearly all of its marketing dollars behind Michael Jordan with that contract. In 2018 Nike took another risk during its 30th anniversary marketing campaign.