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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Parade was founded by Columbia University dropout Cami Téllez in 2019, with a purpose to disrupt the market and champion inclusivity, body positivity and sustainable manufacturing. Businesses like Brava are championing change through inclusivity and representation for formerly marginalised individuals represented in the market.

Marketing 259
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Despite Subscription Declines, Rent the Runway Plans to Go Public

Retail TouchPoints

Rent the Runway — which allows users to rent, subscribe and buy designer apparel and accessories — plans to list on the NASDAQ under the ticker “RENT.”. Rent the Runway experienced steep drops in its subscriber base as consumers opted not to refresh their wardrobes. “We million in 2019. million from $256.9

Planning 277
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My Foodie Box raises $6 million in IPO, plans expansion

Inside Retail

From its launch in 2019, My Foodie Box has grown from 35 subscribers to more than 1650 and delivers around 1000 boxes per week. Now, using its fresh capital, it plans to expand into a broader online food retail offer, ramping up its marketing activity and further developing its technology platform to expand its geographical footprint.

Planning 264
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PDI Buys GasBuddy, Plans Expanded Promotion Capabilities for the Mobile App

Retail TouchPoints

The solution provider plans to expand the app’s current offerings to help c-stores attract new customers by receiving offers funded by CPG companies and streamlining enrollment in retailers’ loyalty programs. GasBuddy’s partnership with Audible was the subject of a 2019 Retail Innovation Conference session. Berenson & Co.

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Coco Republic to open California flagship stores, hints at global plans

Inside Retail

Coco Republic is to launch two flagship stores in California ahead of a progressive rollout in selected US markets and other global locations, the company has announced. “Coco Republic is an exciting opportunity to introduce the leading Australian furniture and lifestyle brand to a global consumer,” said Bauer.

Planning 246
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The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers

Retail TouchPoints

What we know for sure is that consumer perceptions and choices are affected by culture, which also affects spending habits. Culture shapes consumer motivations, deliberation styles and decision-making, affecting every stage of the customer journey. American consumers, even those in the top 1% of wealth, are more focused on saving.

Consumer 284
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Mad Mex returns to Australian ownership, ends Asia expansion plans

Inside Retail

Mexican restaurant chain, Mad Mex, has acquired back the 50 per cent ownership from its Singapore-based venture partner, 4Fingers International, shifting focus to its home market. Under the partnership, Mad Mex launched its restaurants in Singapore and Malaysia in 2019. .

Returns 246