Battle of the superapps: GoTo vs Sea in Indonesia
Inside Retail
AUGUST 1, 2022
The e-commerce market is worth more than $100 billion in Indonesia this year, and the e-commerce arms of two superapps – GoTo and Sea – are going head to head for No. 1 position in the hearts, minds, and wallets of Indonesia’s consumers. At that time, three players – Tokopedia, Lazada, and Bukalapak – owned the market.
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