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What Amazon’s AI search tool Rufus means for marketplace sellers

Inside Retail

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Shoppers’ In-Store and Online Expectations for 2019

Wiser

To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 shopping preferences. Both in-store and online retail is constantly changing as new trends and technologies are introduced to the market. 2019 Shopping Trends.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

Back in 2019, Google was on a mission to get sellers on its Google Shopping “surface,” and it looked like the company had ambitions of making a big marketplace play. In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive.

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A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

Retail TouchPoints

Amazon’s aggressive launches and marketing in categories such as batteries, baby food and bedding can create stiff competition for the leading brands in those spaces. The canned format is not only heavy, which drives up shipping costs, but they also dent easily, driving up customer complaints and replacement costs. How do I Compete?

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Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey

Retail TouchPoints

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. in 2019 as marketers made better use of their money.

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Southeast Asian retailer Shopee’s long path to profit: Are we there yet?

Inside Retail

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Shopee opened for business as a consumer-to-consumer (C2C) marketplace in the first quarter of 2015 and evolved into a hybrid B2C/C2C business model that by late 2019 was growing fast. on 24 June.

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Exclusive Q&A: Can Anything Slow the Amazon Behemoth?

Retail TouchPoints

In fact, according to Robin Gaster, PhD, author of the forthcoming book Behemoth, Amazon Rising , Amazon’s share of the total ecommerce market could reach as high as 60% to 65% during the coming decade. But why would Amazon be better than IKEA at shipping furniture around? ecommerce sales, according to the U.S. Commerce Department.