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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. That’s a drop in the bucket compared to Amazon’s 1.7

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5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup

Retail TouchPoints

Digital will continue to be the star: Although Black Friday spending was lower than Adobe’s projections, consumers still spent a total of $9 billion online, making it the second-largest online spending day in U.S. Consumers spent $10.8 Shopper Yield data revealed that spend per consumer increased 36.3% over the 2019 holiday.

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New products, brand collabs and a global ad campaign: Tumi is on a roll

Inside Retail

2022 has been a busy year for Tumi, with a host of new product launches, a new global advertising campaign and several collaborations with famous celebrities all hitting the market in a bid to drive consumer demand for high-end luggage as the luxury travel industry starts picking up. The APAC market. The spirit of innovation.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup? This service is also beneficial for consumers worried about their goods being stolen after they are dropped off. More than 1.7

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4 Elements of Amazon’s Strategy to Watch

Indigo 9 Digital

Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. What Amazon has become known for is they really understand as a consumer what you want and how to get it to you really easily."

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As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Retail TouchPoints

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. stock market’s history.

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Tim Hortons’ Turnaround Strategy, Why it’s Working

Indigo 9 Digital

This was reflected in Tim Hortons’ same store sales growth which was slowing, dropping from 2.5% Or in the process of trying to turn the ship around many companies make a number of missteps as they desperately try to improve operations. billion close to its pre-pandemic 2019 revenues of $6.7 in 2016 to -1.5%